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Mek Buster - DNACOMM

MEPS
Mek Buster

With Mek Buster, we made a campaign to educate the people on the truth of MEPS ATMs and online banking.

 
 
Bagi Fakta Bukan Auta!

The Challenge
Statistics show that rural customers make up the majority of ATM users as the penetration of computers and similar gadgets are low there. Furthermore, there exist an unhealthy amount of distrust towards the movement of funds via the ATM; rural folks prefer to access physical money, often withdrawing it over the counter and making payments to different merchants at various locations.
The Idea
Mek Buster was created as the go-to authority for all queries pertaining to ATM and online banking, with special reference to MEPS. The call to trust facts instead of rumours (Fakta bukan Auta) is a jibe rural folks’ tendency to believe in hearsay through gossip as opposed to verification by proper parties. In this campaign, Mek Buster educates the rural folks on the truth of MEPS ATMs and online banking.

video

 

Mek Buster - MEPS Itu Selamat

Mek Buster - MEPS Itu Mudah

Mek Buster - MEPS Itu Segera


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