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PETRONAS Deepavali 2013 - DNACOMM

PETRONAS
Our Deepavali

We brought to light the deeper meaning of Deepavali through traditional and digital channels.

 
The Light that Radiates from Within Illuminates Lives

Given the theme of hope and optimism, we took a step back to see how it can be communicated more sincerely.

The outcome is based on how we, as a nation, are a melting pot of so many differences yet have fostered an understanding of each other to a point where everyone is our ‘aunty’ and ‘uncle’.

Thus, the communication collaterals produced reflected those differences – young and old, people from different walks of life, families welcoming strangers into their home.

activations

 

4 webisodes

 

A 4-part webisode on different aspects of Deepavali, narrated by Malaysians from different walks of life.

collaterals

 

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