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PETRONAS Gawai & Keamatan 2013 - DNACOMM

PETRONAS
Gawai & Kaamatan

We highlighted the incredible discoveries and stories of Sabah and Sarawak people preparing for Gawai and Kaamatan.

 
 
Bringing Stories of Lore to the Fore

Inspired by how ingrained the celebrants’ practices and beliefs are in their way of life, we took an insightful journey into the preparation for the festivities.

Documented through 12 webisodes, thousands of photos and promoted via public relations and PETRONAS’ social media platforms, the initiative opened the gateway to shed more light into the culture and traditions of the celebrations in the following years.

activations

 

12 webisodes

 

The Sabah & Sarawak journey

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