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PETRONAS #tanahairku 1.0 - DNACOMM
 

mussadikh meah

director

Born and bred in Penang. He began his advertising career in 1982 in JWT working on the MAS account. He moved to McCanns much later for the Coca Cola account. Then he decided to strike out on his own and started the enormously successful marketing company called Bulan & Bintang Bintang which saw the launch of the ‘Hijau’ album followed by ‘Ratu’ by Sheila Majid and ‘Ikhlas’ by the RAP ensemble.

In 1996, he decided to rejoin advertising for the British American Tobacco account. While there, he was also put on new business. Responsible for some of the most epic events in Malaysia – the Hot Air Balloon show and American Gladiator.

 

PETRONAS
#tanahairku 1.0

We helped build a new platform to reach out to the Malaysian youths: inspired by a poem created in 1956.

 
 
Injecting new energy into Merdeka and Malaysia Day

#tanahairku was born to bring us back to the basics of what our independence and being Malaysian means.

We mashed the words of a pre-Merdeka poem, the talents of music industry personalities and the energy of upcoming performers to create content from the ground up to digital platforms.

But more importantly is what these efforts generated beyond the clicks and chatter – a new platform for PETRONAS to reach out to the youths of Malaysia.

videos

 

watch our case study

#tanahairku the music video

#tanahairku the flashmobs

#tanahairku the final showcase

activations