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PETRONAS #tanahairku 3.0 - DNACOMM

PETRONAS
#tanahairku 3.0

Our campaign extended to the major cities and East Malaysia; inspiring all walks of life of the places we reached.

 
 
 
 
 
 
 
 
 
 
 
Turning Malaysia to Street Art

After 2 years of breaking boundaries, #tanahairku ventured to Sabah, Sarawak, and Johor to spread its message of strength in diversity through street art.

#tanahairku was also made the main theme for an exhibition celebrating 20 years of PETRONAS’ efforts in telling the Malaysian story through its commercials. An exhibition that featured the recreation of iconic scenes from selected beloved commercials.

2015 | PR Awards 2016 Best Use of Content.

video

 

our case study

episode 1 : johor bahru

episode 2 : kuching

episode 3 : kota kinabalu


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