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Puasa Puaka - DNACOMM

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Puasa Puakas

We have unleashed 30 puakas during Ramadan

 

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The Puasa Puakas MTV

 
The Puasa Puakas

The Insight
It is believed that during the holy month of Ramadan, all devils are locked up tight in hell. However, the true devils are really those found within each and every one of us, occasionally surfacing to causing menace and create disdain in society.
The Idea
Going against the vein of conventional Raya ads of showing happiness, we decided to highlight the darker side of Ramadan with ‘Puasa Puakas’. Through this we hope to instil practices of moderation and self-reflection in the recipients. Done in line with the spirit of Puasa la, of course.

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