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Team Malaysia - DNACOMM

TM
Team Malaysia

We helped to bring Malaysians together to support our athletes in 29th SEA Games Kuala Lumpur 2017

 
 
Forever Our Pride

Forever Our Pride is based on the idea of idolization of certain individuals who possess characteristics seldom or rarely seen in the larger population. These ‘supermen and women are held in high esteem and regard. But like any human being, they are prone to fault. They might not always be on top of their game.

Losses and defeats are inevitable. But what keeps the fans loyal are their heroes’ steadfastness in always trying to be better, training hard and sacrificing all for their dreams of becoming the best. It is what endears these superhumans to their legions of fans and making them proud supporters forever.

tvc

 

TVC "Forever Our Pride"

Team Malaysia Chant "Stadium"

Team Malaysia Chant "Fishermen"

Symbol of Pride

The tiger represents power, persistence and passion, characteristics that we hope to emulate in Malaysian sports.

To this end, a claw mark acts as a presence indicator that the tiger has arrived at the games, seen in all our advertising collaterals, from water bottles to T-shirts and bagpacks.

It serves as an ongoing reminder and unifying element for everyone to embody the aforementioned qualities during the KL2017 sporting event.


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